In-Person Training
Practice the conversations that happen every day in your dealership, with demonstrations and direct coaching from Keith.
Give Your Salespeople and Managers the Skills to Communicate More Clearly, Sell More Effectively, and Lead with Greater Consistency.



Paul Webb“People always do the right thing when they’re trained properly and managed on a daily basis.”
Paul Webb
Demonstration, Practice, and Continued Coaching Help Turn Skills into Daily Habits.
Practice it. Coach it. Reinforce it.
Picture the next team meeting after the training.
Your people are speaking the same language. Managers know what to reinforce. The lesson is still alive when the next customer walks in.
That is when training starts becoming performance.
Ways to Work Together
Practice the conversations that happen every day in your dealership, with demonstrations and direct coaching from Keith.
Reinforce key skills with online courses delivered through LightSpeed VT. Give new hires a clear foundation and experienced people a way to review lessons, build on in-person training, and prepare for coaching.
Catch people doing things right and make clear what to repeat. Coaching then focuses on the next improvement, with documented progress and follow-through on commitments. Managers learn to make recognition, development, and accountability part of everyday leadership.
Sales Training and Manager Development
Some great salespeople struggle to explain why they are successful. Keith could break down what he was doing, explain the reasoning behind it, and teach others how to apply those same principles. He had a real ability to take newer or less experienced salespeople and help them become more confident, capable, and effective.

Paul Webb is like no other automotive industry trainer. He possesses a profound instinct for the basics of the industry as well as an unusual sensitivity to its nuances and subtleties. Most impressively, Paul is brilliant, daring and provides his clients a life-expanding experience of human nature, business and social skills. In short, he is a treasure.
There was an increase of 15 units per week after the 2nd week of the 3-week Sales Masters in-dealership workshop . . . for a combined increase of 45 units, representing additional profit of $54,000 to the dealership.
My first month on the sales floor, I sold 14 cars. The next month, I sold 18. After that, I became a consistent 20-plus-car salesperson. Keith continued coaching me by listening to my recorded calls, reviewing them with me, and using real customer conversations to help me improve.

Start Now
You already know what you want to see more of from your team.
Better conversations. Stronger follow-through. More confidence when it matters.
The next step is simple.
Tell me what you want to improve, and we’ll start there.
One Decision ... Training.